Maxi-CUBE Celebrates 50 Years of Australian Manufacturing

Maxi-CUBE 50 years of semi trailer vans

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The year 2022 marks another significant milestone for Australian road transport with refrigerated and dry freight solutions brand, Maxi-CUBE, celebrating 50 years since the brand came into existence. While Maxi-CUBE’s history is expansive and its products continue to evolve, one thing has remained at its core - an unwavering commitment to customers.

Officially the business of Maxi-CUBE started in 1972, however its beginnings extend well before this time. According to one of the brands recently retired founding fathers, Jim Curtis, there’s an interesting story behind the brand we have come to know today.


Today, Maxi-CUBE is celebrating 50 years of designing and manufacturing road transport solutions for Australian customers. With all Maxi-CUBE trailers continuing to be proudly manufactured locally in Victoria across MaxiTRANS manufacturing facilities located in Hallam and Ballarat.

While the brand and business landscape has gone through great change throughout its journey, it continues to deliver on its promise of exceptional quality, high performance trailing equipment with an unmatched national support network.

“Maxi-CUBE’s proud and long history is testament to the support of our loyal customers, said Kevin Manfield, MaxiTRANS General Manager Sales & Marketing. “Our customers play a vital role in the Australian economy and we are proud to partner with them through supplying innovative transport solutions that aid in delivering the needs of our nation.”

“Some of our customers have been with the brand since its humble beginnings. It is this commitment that has helped shape Maxi-CUBE into the brand it is today, building a reputation of outstanding quality, performance and reliability.”

Maxi-CUBE is the third trailer brand under the MaxiTRANS banner to reach a milestone in as many years, with Hamelex White reaching 25 years in 2020, and Freighter celebrating 75 years in 2021.

To have multiple brands reach significant milestones over the past few years is a great achievement not only for our people, but for the wider transport industry,” said Kevin. “Supporting Australian business and locally manufactured products is what has made it possible for brands like ours to continue to thrive.”

“We take this opportunity to thank all our customers, suppliers and staff for their on-going support throughout our extensive history. We look forward with great excitement to the future of Maxi-CUBE and the transport industry collectively, said Kevin.”